Sternthal Books Print

First We Feel Then Fall

Guy Yanai
$40
$40
Avigail Reiner & Avihai Mizrahi
Hardcover, 140 Pages
ISBN 978-965-91726-0-3
September 2011
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Sternthal Books Print
First We Feel Then Fall
Guy Yanai
$40

Sternthal Books is pleased to announce the publication of Guy Yanai’s first book First We Feel Then We Fall. The book is the second to be released by Sternthal Books, and its publication coincides with a book launch party that will be hosted by Christies New York on October 20th in New York City. The book will be also be displayed with RCAAQ at the upcoming New York Art Book Fair to be held at Moma PS1 on September 29th, 2011.

“First We Feel Then We Fall” opens with a trove of found images that have informed and inspired Yanai’s practice. These photographic Sources are followed by drawings, curatorial essays by Nuit Banai and James Trainor, and twenty-two plates, including twelve oil paintings on linen, and ten oil paintings on custom birch panels. The book was produced in conjunction with the artist’s solo exhibition that opened this summer at The Alon Segev Gallery in Tel – Aviv.

A shallow depth of field marks the twelve large-scale paintings in the series, redolent of public billboards hawking clothing, cruises, and advertisements touting the latest Hollywood blockbuster. Yet their brightly colored surfaces emerge from a rather ’democratic’ tribute to a cross-section of filiations, including photographic, print media and film sources, art historical precedents, and the artist’s idiosyncratic memories. Flipping through the book, it is impossible to ignore the relationship between the artist’s various influences, and the mutations they undergo as they find their way into his work.

The connection between Yanai’s semiotic flow of imagery is largely affective. His decision to compile and curate an inventory of this source-material and expose it as a fundamental element in his artistic process is not without significance. What we can glean from this decision is that photography, painting, television, print media, and personal memory are all imagined as sites –or archives — that momentarily stabilize and organize the constant data flow of life as a form of representation. These media function as egalitarian apparatuses that give shape to the content of a communal imagination but cannot arrest or transform its frictions and differences into a conclusive composition.

‘First We Feel Then We Fall’ is printed with Dalum and Leykam paper stocks, the cover features printed-paper on boards, and the spine is done with silkscreen and book cloth.

 

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About

Sternthal Books is an art book publishing company which uses print, motion, and digital media to examine current global issues from an artistic perspective. Through our experience, we shepherd our clients and collaborators through the various stages through which an idea is transformed into a finished product. We believe that art provides all people with the power to express ourselves, transform our surroundings, and make the world a better place. If you are an artist, gallery, or museum interested in publishing, please get in touch at contact@sternthalbooks.com, and for a more detailed list of available services scroll below.

This website is arranged according to media – Read, Watch, Visit, but when you click on a ‘Sternthal Book or Video’, each one acts as a container which brings together components from the various ‘media’: Every book we make is accompanied by a digital edition, a short film, and events and programming, rendering the substance of what we do far more significant then just a book.

Clients

Venice Biennale For Architecture, Artis, The Jack Shainman Gallery, Printed Matter Art Book Fair, Alon Segev Gallery, Chelouche Gallery, Braverman Gallery, UMapped.

Services

  • Strategy

    Sternthal Books works with artists, galleries, museums, and a variety of other cultural institutions to best communicate their program’s and exhibitions through a variety of digital, interactive, and print media. Our role varies according to our clients needs, with the capacity to see projects through from strategizing and concepting through production and promotion.

  • Concepting

    Through conversations, dialogue, and research, we sift through a large variety of visual material in order to seek out different approaches to best communicate messaging. Whether it be in the form of an artist book, a website, or a short film, each project starts with a clear conceptual point of departure.

  • Curation

    Through a process of selection and re-interpretation, we start each project of through a curatorial editing process, where we collaborate with artists to either sequence and arrange their work, and in many cases, embark on the creation of new works to best communicate the artist’s vision. The books and videos we aim to make are not mere representations of existing media, but are works of art in and above themselves.
  • Design

    During the design process we use a variety of models, and mockups, mood and story boards to begin to flesh out concepts, and bring them to reality.

  • Production

    Through our experience we have developed trusting relationships with a variety of programmers, designers, and printing companies in Asia, Europe, Israel, and North America. We can oversee, manage, and produce both audio visual and print projects from start to finish.

  • Promotion

    Through events, newsletters, pop up shops, and various collaborations, we also offer promotional support to our clients and collaborators, helping to provide exposure and visibility for artists and brands alike.

Contact

Schedule a meeting

Email us to schedule a meeting, either in New York, Montreal, or Tel-Aviv.

Design & UX: Naama Tobias
Code: Eli Krupitsky