'The Urburb' Trailer
by Ian Sternthal
3:51 Min

'The Urburb' Trailer
by Ian Sternthal
3:51 Min

The Urburb presents a reflection upon 100 years of modernist development in Israel. The Urburb is a neologism which refers to the contemporary mesh of urban and suburban sprawl – a fragmented mosaic composed of the early twentieth century garden-city, agrarian settlements, mid-century social housing, and the generic residential typologies of the past two decades. This hybrid manifests the conflicting demands of the modernist machine functioning in the old-new land: to create small egalitarian communities while accommodating a large and diverse population; to spread throughout the country while converging and closing-in, and to reconnect to the land yet to do so via a top-down planning system that treats the surface as a clean slate.

In order to explore these dynamics, curators Ori Scialom, Dr. Roy Brand, Keren Yeala-Golan and Associate Curator Edith Kofsky transform the Israeli pavilion into a modernist construction site, filled with four large sand-printers, which automatically sketch the story of one hundred years of modernist planning in Israel, shifting in scale from national plans to those of single buildings. The printers are accompanied by a large-scale video and sound piece by Daniel Kiczales that plays the Urburb patterns as a music box. The printers present a multiplicity of scenarios dealing with themes like over-planning, pattern language, and the dynamics of printing and erasing. In the endlessly expanding Urburb environment, new residential communities continue to pop up, separated by large expanses of open land – locked in, dislocated and separated from the urban grid.

The complete sequence takes days to repeat. Regardless, no matter when you enter, the impression left is remarkably consistent; it conveys the experience of living within a modernist machine, under the signs of automation and the promise of utopian redemption. As quickly as the various schemes are etched into the sand, so are they wiped away, emphasizing how these generic pattern-oriented plans are “printed” from above according to changing ideologies and evolving master plans. Today, in the wake of one hundred years of modernism, it is time to explore its dynamics and understand the life it has fostered. Swinging between two parallel vectors—repetitive actions and fixed notions—the Urburb is the result of a particular modernist trajectory leading from an early emphasis on simplicity, compactness and equality to the inflated and homogenous neo-liberal formations of today.

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Watch Trailers

  • Einat Leader & David Goss
    Edited by Ian Sternthal
    2:21
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  • 5:22
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  • Rami Maymon
    2:33
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  • Elham Rokni's '
    The Iblis, the Girl,
    the Sultan,
    & the Lion's Tail
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  • Songs Of Innocence and Experience: A Study Guide
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  • LifeObject: Merging Architecture & Biology
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  • 'A A O UE' Trailer
    by Ian Sternthal
    2:30 Min.
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  • ‘Universal’ Book Trailer
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  • Toda Vida
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  • The Rothfeld Collection
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  • 'First We
    Feel Then
    We Fall'
    Trailer
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  • ‘Hana’ by Hagar Cygler
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  • Yesterday's Sun
    by Uri Gershuni
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  • 'Hush: Israel Palestine 2000-2014 Trailer
    by Noa Ben Shalom
    2 Min.
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  • 'The Urburb' Trailer
    by Ian Sternthal
    3:51 Min
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About

Sternthal Books is an art book publishing company which uses print, motion, and digital media to examine current global issues from an artistic perspective. Through our experience, we shepherd our clients and collaborators through the various stages through which an idea is transformed into a finished product. We believe that art provides all people with the power to express ourselves, transform our surroundings, and make the world a better place. If you are an artist, gallery, or museum interested in publishing, please get in touch at contact@sternthalbooks.com, and for a more detailed list of available services scroll below.

This website is arranged according to media – Read, Watch, Visit, but when you click on a ‘Sternthal Book or Video’, each one acts as a container which brings together components from the various ‘media’: Every book we make is accompanied by a digital edition, a short film, and events and programming, rendering the substance of what we do far more significant then just a book.

Clients

Venice Biennale For Architecture, Artis, The Jack Shainman Gallery, Printed Matter Art Book Fair, Alon Segev Gallery, Chelouche Gallery, Braverman Gallery, UMapped.

Services

  • Strategy

    Sternthal Books works with artists, galleries, museums, and a variety of other cultural institutions to best communicate their program’s and exhibitions through a variety of digital, interactive, and print media. Our role varies according to our clients needs, with the capacity to see projects through from strategizing and concepting through production and promotion.

  • Concepting

    Through conversations, dialogue, and research, we sift through a large variety of visual material in order to seek out different approaches to best communicate messaging. Whether it be in the form of an artist book, a website, or a short film, each project starts with a clear conceptual point of departure.

  • Curation

    Through a process of selection and re-interpretation, we start each project of through a curatorial editing process, where we collaborate with artists to either sequence and arrange their work, and in many cases, embark on the creation of new works to best communicate the artist’s vision. The books and videos we aim to make are not mere representations of existing media, but are works of art in and above themselves.
  • Design

    During the design process we use a variety of models, and mockups, mood and story boards to begin to flesh out concepts, and bring them to reality.

  • Production

    Through our experience we have developed trusting relationships with a variety of programmers, designers, and printing companies in Asia, Europe, Israel, and North America. We can oversee, manage, and produce both audio visual and print projects from start to finish.

  • Promotion

    Through events, newsletters, pop up shops, and various collaborations, we also offer promotional support to our clients and collaborators, helping to provide exposure and visibility for artists and brands alike.

Contact

Schedule a meeting

Email us to schedule a meeting, either in New York, Montreal, or Tel-Aviv.

Design & UX: Naama Tobias
Code: Eli Krupitsky