Sternthal Books Print

Toda Vida

Galia Gur Zeev
Artist Book
2015
26.5×20 cm
184 pages
Sternthal Books Print
Toda Vida
Galia Gur Zeev

Toda Vida presents a series of photographs which document the objects in Galia Gur Zeev’s parents’ home after her father’s passing. Her camera follows the house’s emptying and the removal of objects, capturing not only the empty space, but also the signs of dust, the changing shadows, and even the naked, orphaned nails on the wall. Woven into this archival observation, which transpires in a “continuous present,” is another gaze, which looks back, to the distant past, to childhood. It is a wondering gaze which examines memory, questioning its credibility: a group of yellowing album photographs, a box of faded slides, and a few objects originating in Brazil, rediscovered during the house’s clearing—these alone indicated that it all indeed happened: a period of three years in the early 1960s (1962–1965) which Gur Zeev and her parents spent in Brazil as emissaries, living in Rio de Janeiro. Gur Zeev takes the liberty to observe this distant biographical “temporal fold” and reinvent it: in a self-initiated elusive process she assembles the pieces of her “Brazilian self,” reconstructing the signs and traces which this period left on her family.

Photoshop and digital flexibility serve her as prime agents in weaving the tale and embodying the old-new narrative. After constructing her “Brazilian family archive,” Gur Zeev inserted details from it into issues of the Brazilian magazine Manchete (Headline) from those years, which recount the marvels of the country lying along the shores of the Atlantic Ocean. The magazine pages and its touristy photographs infuse an air of adventure and magic into the family photographs, lending them a touch of the big wide world, of bourgeois luxuries and indulgence.

Tali Tamir

 

 

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About

Sternthal Books is an art book publishing company which uses print, motion, and digital media to examine current global issues from an artistic perspective. Through our experience, we shepherd our clients and collaborators through the various stages through which an idea is transformed into a finished product. We believe that art provides all people with the power to express ourselves, transform our surroundings, and make the world a better place. If you are an artist, gallery, or museum interested in publishing, please get in touch at contact@sternthalbooks.com, and for a more detailed list of available services scroll below.

This website is arranged according to media – Read, Watch, Visit, but when you click on a ‘Sternthal Book or Video’, each one acts as a container which brings together components from the various ‘media’: Every book we make is accompanied by a digital edition, a short film, and events and programming, rendering the substance of what we do far more significant then just a book.

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Venice Biennale For Architecture, Artis, The Jack Shainman Gallery, Printed Matter Art Book Fair, Alon Segev Gallery, Chelouche Gallery, Braverman Gallery, UMapped.

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  • Strategy

    Sternthal Books works with artists, galleries, museums, and a variety of other cultural institutions to best communicate their program’s and exhibitions through a variety of digital, interactive, and print media. Our role varies according to our clients needs, with the capacity to see projects through from strategizing and concepting through production and promotion.

  • Concepting

    Through conversations, dialogue, and research, we sift through a large variety of visual material in order to seek out different approaches to best communicate messaging. Whether it be in the form of an artist book, a website, or a short film, each project starts with a clear conceptual point of departure.

  • Curation

    Through a process of selection and re-interpretation, we start each project of through a curatorial editing process, where we collaborate with artists to either sequence and arrange their work, and in many cases, embark on the creation of new works to best communicate the artist’s vision. The books and videos we aim to make are not mere representations of existing media, but are works of art in and above themselves.
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    During the design process we use a variety of models, and mockups, mood and story boards to begin to flesh out concepts, and bring them to reality.

  • Production

    Through our experience we have developed trusting relationships with a variety of programmers, designers, and printing companies in Asia, Europe, Israel, and North America. We can oversee, manage, and produce both audio visual and print projects from start to finish.

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Schedule a meeting

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Design & UX: Naama Tobias
Code: Eli Krupitsky